There are so many benefits of wrapping your commercial fleet. Think of your business vehicles as canvases waiting to be adorned with a unique business logo or design. If you have a business where your vehicles are on the road every day, you’re missing a huge advertising opportunity if your canvas is empty. Let’s start with the most obvious reason for branding your commercial fleet.
Invaluable Marketing Tool
A branded vehicle can generate between 30,000 to 70,000 daily impressions. This is more than you can get out of Facebook ads, billboards, radio ads, or magazine ads, and at a more cost-effective price. Vehicle wraps are superior to any other marketing medium when it comes to cost and effectiveness.
The Outdoor Advertising Association of America (OAAA) concluded that the cost per thousand impressions (CPM) of a vehicle wrap is $0.77.
Think of a radio ad, you spend hundreds or even thousands of dollars for a 30-second radio ad during primetime but once those 30 seconds are over, you’re no longer generating impressions.
Whenever your vehicles are on the road, they’re being seen by thousands of people. When your vehicles are parked on the street, this also generates impressions, meaning there is no off-time. Your vehicle is working for you every day, 24 hours a day. Vehicle graphics are also less likely to be ignored compared to other types of paid advertising.
Commercial fleet wraps are crucial for increasing brand awareness. Bottom line is, you can’t get this type of return anywhere else.
Cost and Convenience
Commercial fleet wraps usually pay themselves off within the first year and with professional installation and foresight into an effective branding strategy, businesses will get five or more years worth of continued advertising.
It’s easy to stay on track with your marketing campaigns and promotions. Vehicle wraps can be professionally changed or removed at any time to match your short-term or long-term campaigns. Graphics can be updated at any time your branding changes.
A branded fleet portrays the level of professionalism your customers expect. Having your brand logo or current promotions displayed on your vehicles leaves a lasting impression and establishes a sense of trust for your clients.
A simplified design that shows people who you are, what you do, and where to find you is key in growing your businesses and bringing in new customers.
At SFG Wraps we do more than graphic installation. Our talented design team can help you create your next short-term or long-term marketing campaign. We help you with logos and branding design to guarantee that you get the most out of your commercial fleet of vehicles.
Whatever your business fleet looks like, we can wrap it. If you’re ready to get the show on the road, contact us to get you started.